Small Business Classes
In addition to networking and activities that help us connect as a community of makers and business owners, the weekend will be chock full of speaker sessions, small business classes, panel discussions, and roundtables pertaining to topics that are particularly relevant to those of us in the world of craft businesses.
(see below for class descriptions and instructors)
(tap/click the title of the class for full description). Please note: classes may be subject to change.
Kristen and Lindsey organize the Urban Craft Uprising, Seattle’s largest indie craft show, and are also longtime vendors themselves. They’ll share with you details about the jury process, what organizers look for in an application, why the craft show scene has become so competitive, and ways you can strategize to make a more competitive application. They’ll also get into the meat of craft show vending — from how to prepare for a big show, to the hidden perks of being a vendor, as well as tips and tricks to keep your stress level down during the big day(s).
If you don’t know the actual cost to produce your product, you are not alone. Attend this workshop and learn the basics of figuring out the cost to make/manufacture your item(s). Leave with a better understanding of where your business is at financially, so you are able to make more informed decisions about the direction you want your business to go.
With Teresa Remple
You’re totally boss with big business goals and a beautiful planner ready to crush the year — week by week, month by month. You’ve got business acumen and plenty of organizational advice to share with friends.
So how come taking care of everything on your plate doesn’t give you the satisfaction of checking things off your list of big business goals? Why do you always run out of time? What. Is. Happening?
During this class you will get hands-on experience with Merchant Method’s signature system that will give you the missing link between your business goals and your business planner.
#Winning #EntrepreneurLife #ForRealz
Before there are beautiful logos, email newsletters, and business social media accounts there is branding — a pursuit to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
In a world saturated with marketing campaigns, how does any brand communicate their message well?
Crafting your “Right Message” is simpler (and cheaper) than you think.
During this class you’ll get hands-on experience with Merchant Method’s signature system that will brand everything you do for the rest of the year. Learn this simple yet effective trick that modern brands use to build revenue and customer loyalty.
With Chris Guillot
In this basic block printing workshop, you’ll learn how to design, transfer your design on to a soft carving block, carve your design, and print it on a cotton tea towel. You’ll go home with a beautiful one-of-a-kind tea towel and the know-how to continue block printing on your own after you go home.
With Yuko Miki
Why is your business unique? How can you differentiate? How can you be a snowflake? We will talk about the power and longevity of a strong brand narrative that could only be your business and none other. It will be a casual workshop style discussion but with serious tools you can use to stay on purpose and express your brand to others consistently.
With Peter Stocker
Learn the gentle, meditative handwork of Japanese Sashiko stitching. This ancient method of stitching was used on clothing to add strength and preserve its wearability for generations. Today it can be used to creatively mend clothing or add a decorative element. In this 90 minute class, Blair Stocker of Wise Craft Handmade will walk you through the steps of Sashiko and we will stitch up a traditional pattern.
With Blair Stocker
Often when we get into a groove with a product or service—when it becomes popular, and our customers expect it to stay the same—it can begin to grind us into a creative rut. This is especially true for those offering wholesale: making the same thing over and over begins to feel more tedious than creative, BUT so often it’s the thing that is paying the bills. What to do about this (rather good) problem? The metaphor of bread and butter is perfect: it’s is very delicious, but you don’t want to fill up on it before your (healthy? indulgent? fresh from the garden?) dinner comes.
So do we focus our energy on creating a “next” thing? Do we discontinue offering the thing people love because if we have to make another one we might actually die? Do we keep making it and eventually loathe our dream jobs that we worked so hard to create?
This is a strategic workshop focusing on different ways to get out of this draining cycle, without giving up on our bread and butter. It will involve ideas for ways to free up our time to focus on new endeavors through streamlining and outsourcing, and how to channel our surplus creative energy into different aspects of the business like marketing and PR.
With Chelsea Snow
Do you love sharing your gift with the world? Do you love teaching and inspiring? Do you have a craft that you think people would love to learn? Do you dream of sharing your knowledge with your own book? This panel discussion will highlight the in’s and out’s of publishing. From pitching ideas and writing proposals to working with a publisher to self-publishing, this conversation will try to help you navigate this new world and prepare you for this new adventure you may/or may not want to take. Kristen Rask has been published 8 times working with two different publishers, Blair Stocker has been published twice, Wise Craft Quilts: A Guide to Turning Beloved Fabrics into Meaningful Patchwork and Wise Craft: Turning Thrift Store Finds, Fabric Scraps, and Natural Objects Into Stuff You Love by two different publishers and Jenny MacLeod wrote and published her own book, How to Become Self-Employed in Seattle…;)
They will share their process, the hardships, and the joys of seeing your name in print.
A lifelong entrepreneur, Lindsey Ross has been doing her own taxes since she was 16, and has never looked back! Though a self-proclaimed spreadsheet geek, she uses nothing more complicated than TurboTax and a thorough system of record-keeping to ensure she has all the information she needs to DIY her own taxes.
While she is by no means an accountant or tax expert, she has filed her own 1040s, 1065s, 1099s, W-2s, and 941s for herself and her multiple businesses for many years. This class will outline the most important aspects of your business to keep track of, strategies and suggestions for how to incorporate this into your everyday life so that you aren’t slammed with an overwhelming amount of work come tax-time. We’ll also leave plenty of time for Q&A pertaining to any of the following topics and more:
- Sole proprietorship vs. LLC vs. LLP
- Doing taxes with a business partner
- Which expenses are deductible?
- Benefits to having a home office/studio space
- Employment taxes & payroll vs. independent contractors
- And whatever else you want to bring to the table!
With Lindsey Ross
Whether you are selling your product online, creating promotional materials or submitting to trade shows – all products eventually need to be photographed. Did you know that photographs can dramatically change the perceived value of the item you are photographing? Did you also know that you have the capability to create dynamic images regardless of the type of camera that you are using? Utilizing the technology that you have already mastered, i.e cell phone cameras, iPads and semi-professional cameras, I will teach you to create images that boost your marketability and gain attention from customers.With simple yet essential techniques, I will train you to modify readily available light sources, such as window light, LED and fluorescent light.
We will discuss composing, propping and posing your product to create clean, simple backgrounds that make your products truly stand out.
With Lydia Brewer
There are many “rules” that make up a great photograph. For instance: did you know that tea cups should always be photographed with their handles facing to the right? Or that you should never crop a photograph of a person at their knees? But like most creative fields, there are also no rules at all – if a job is well done, you can prove the rule wrong.
In this hands-on venture, I ask that you bring a sampling of your product and your technology – i.e. phones, iPads, semi-professional and professional cameras. I will walk you through the process of how to properly expose your image, measure white balance and the optimal settings for high resolution imagery and close-up photography. We will use light tents, backgrounds, light tables, flashes, umbrellas, modifiers and diffusers. I will also have tools on hand that you can make at home to easily create powerful photographs. Creatives taking this course will have an advantage if they understand some of the basics of photography such as f-stops, exposure, focus and lighting – and/or have previously taken my basic product photography class. The goal of this class is not only to give you the confidence to photograph your own product but to also gain information so you can approach a professional photographer or art director with a complete understanding of your product.
With Lydia Brewer
What is your relationship to self-care these days? How do you connect it to your creativity? As a busy creative, how do you find the time to take care of yourself consistently? We will explore these questions and more during our time together. Over many years as a creative mom and solopreneur, I’ve honed in on the relationship between self-care and creativity. I’ve found that without self-care my creative well runs dry. At the same time, it’s my creativity that enables me to stick with my self-care practices. We’ll define self-care and turn up our creativity to find time for it in our lives. We’ll talk about ritual, attuning to the energy of the seasons, and more. I look forward to sharing this time with you. See you there.
With Jenn Gallucci
Learn the ancient art of hand dye using indigo! Learn how to set up a health vat and how to create beautiful, stylish patterns using the ancient art of indigo dying.
We will concentrate on folded, tied and clamped resists to create beautiful patterns on a variety of cotton and natural fiber surfaces. Students will leave with beautiful stylish textiles for wardrobe and home.
With Anna Joyce
Funny that in the age of fast-paced social media, it’s the ancient beast of email we keep coming back to. For good reason, too: Email only goes to the people who really want to hear from us, and if we do it right we can build great bonds with our customers and clients through it. Even better is that there are lots of ways to find your “right”. In this class, we’ll discuss how to navigate the possibilities of email marketing so you can find your own best path, and make a plan that will be low-stress for you to follow through on.
With Kim Werker
Learn how to meal prep for a busy week with solid nutrition principles from Registered Dietitian Nutritionist Molly Rapozo. Cooking demonstration will include ideas for breakfast, lunch, and dinner. Options for a variety of diets (gluten free, vegan, etc) included. Emphasis on how to support your body and mind with nutritious, whole foods using simple methods.
With Molly Rapozo
In this workshop we’ll discuss what accountability really means in relation to being a person in the world, a member of a team, an artist, a student or an entrepreneur. We’ll unpack what accountability really looks like, and discover new ways to make it happen. We will use writing exercises and an open dialog forum to create a deeper understanding of the ways our individual stories affect our accountability. We’ll start to figure out what keeps us in resistance to the most important thing: being accountable to ourselves. We’ll explore three different approaches to improving/addressing
With Chelsea Snow
* These classes will have an additional fee to cover supplies, to be paid to the instructor at camp.